A look at some videos that caught our attention.
As India celebrates its 69th Republic Day today, brands too have laced their communication pursuits with patriotic undertones. Distancing themselves from clichéd stereotypical ads, this year brands have decided to take the 'content-road' to create script-heavy films, thereby ditching the formulaic patriotic ads which only end up splashing the tricolours throughout a videos run-time.
Ads released by Bajaj V and Mother's Recipe have issue-based stories at heart. Be it discussing 'War Widows' (Mother's Recipe) or peeping into the lives of national heroes other than those in uniform (Bajaj V), both brands highlight inconvenient topics which are otherwise ignored during festive occasions like this one. While Bisleri and Mahindra Truck & Bus tread familiar territory when it comes to celebrating national pride, Ixigo and 1mg take the poetic route to engage viewers in long-format video films.
A look at the ads which could make it to the afaqs! list...
2. Mahindra Truck & Bus
3. Bajaj V
4. Mother's Recipe
This listicle will be updated once early next week.