The mandate is for creative and various engagement plans for the brand's target audiences.
Motorola has awarded creative responsibilities to Enormous Brands, following a multi-agency pitch. The mandate is for creative and various engagement plans addressed at the brand's target audience.
Speaking on the association, Rachna Lather, marketing head, Motorola, says, “Motorola enjoys a rich brand heritage and offering a premium customer experience is at the core of the brand. When we started looking for a creative agency, we were looking for two things: a strong creative potential and sound strategic council. Enormous stood out and demonstrated great creative strength and passion for the brand. Looking at their work, I am very optimistic about creating some disruptive work together.”
"We are already working on the campaigns and many of the new launches that will happen this year. The win happened for Motorola Delhi around a month back. It's a retainer account mandate for creative and various engagement plans with the youth and other target audiences," says Ashish Khazanchi, managing partner, Enormous Brands.
Khazanchi further adds, "We are working on a range of things including for the brand to find resonance with the youth of the country, the core group that the brand talks to."