Enormous Brands wins creative responsibilities for Motorola

Motorola has awarded creative responsibilities to Enormous Brands, following a multi-agency pitch. The mandate is for creative and various engagement plans addressed at the brand's target audience.

Rachna LatherSpeaking on the association, Rachna Lather, marketing head, Motorola, says, “Motorola enjoys a rich brand heritage and offering a premium customer experience is at the core of the brand. When we started looking for a creative agency, we were looking for two things: a strong creative potential and sound strategic council. Enormous stood out and demonstrated great creative strength and passion for the brand. Looking at their work, I am very optimistic about creating some disruptive work together.”

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Ashish Khazanchi "We are already working on the campaigns and many of the new launches that will happen this year. The win happened for Motorola Delhi around a month back. It's a retainer account mandate for creative and various engagement plans with the youth and other target audiences," says Ashish Khazanchi, managing partner, Enormous Brands.

Khazanchi further adds, "We are working on a range of things including for the brand to find resonance with the youth of the country, the core group that the brand talks to."