afaqs! news bureau

Whyness Worldwide joins hands with Findability Sciences to set up new intelligence vertical

Abhinav Verma has been appointed to lead the mandate.

Whyness Worldwide, the integrated communication agency has recently announced the launch of a new business vertical that aims to be the meeting point of both the future of marketing and the future of data intelligence. Whyness has a strategic alliance with Boston-based Findability Sciences, a SoftBank portfolio company and data specialists.

To kickstart this process, Whyness have brought on board a veteran of both the ad agency and client side of things. Abhinav Verma takes on the role of director – digital, data and AI. He has previously led the digital marketing mandate at Airtel. He is also a Hyper Island alumnus and was also associated with Wieden+Kennedy, Whyness Worldwide, Geometry Encompass and (now bought over by Quickr) in the past.

Whyness Worldwide joins hands with Findability Sciences to set up new intelligence vertical
Abhinav Verma

Ravi Deshpande, chairman and founder, Whyness, says, “The fusion of creativity and data gives clients a sophisticated marketing suite that gives much greater understanding and insights into consumer behavior. That means greater accuracy in communication and thus more bang for your buck. At Whyness, we are constantly changing ourselves with every progress in the digital ecosystem, and therefore we've appointed Abhinav, who I believe, has a natural flair for data, digital and AI and having him onboard adds great value to the Whyness-Findability alliance.”

On Verma’s appointment, Anand Mahurkar, CEO, Findability Sciences, has this to say: “Globally, we have experienced that every CMO is wondering how to make use of AI in the marketing function. With our Whyness collaboration, I say we now offer AI Inspired Creativity! Abhinav brings a combination of creativity and understanding of modern technology applications to the marketing function. We are very excited to have him onboard and offer one of the best solution to CMOs worldwide."

Verma, director- digital, data & AI, says, “This shift in marketing is imperative, and I thank Ravi and Anand for creating this awesome opportunity for me to bring synergy between AI, Data & Content and deliver a sophisticated communication suite for marketers."

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