The account was bagged by Nikulsan in a multi-agency bid.
Nikulsan, performance-based marketing services company, has recently announced that it has been awarded the national digital mandate for Somany Ceramics, a tiles manufacturer in India. The account was bagged by Nikulsan in a multi-agency bid.
As digital marketing adviser, Nikulsan will strategise, plan and execute 360-degree digital marketing for Somany Ceramics. This will include handling Social Media Marketing (SMM), Search Engine Optimization(SEO) and Online Paid Marketing campaigns.
On acquiring the prestigious account, Sandeep Choudhary, CEO, Nikulsansays, “We are excited to partner with one of country’s leading tile companies and our constant effort will be towards creating long-term customer engagements for the brand through innovative and intriguing campaigns for a relatively low involvement category like tiles. We would also work towards establishing newer segments like Somany Bathware in the industry.”
Charu Malhotra, GM – marketing, Somany Ceramics Limitedcomments, “Branding for tiles has always been a challenging task. Thus, one has to be most creative and engaging with their story-telling. Tiles are quickly moving from a mere functional commodity to a more aspirational and aesthetically driven choice for a consumer and hence as a brand, it will be our endeavor to provide the much-deserved positioning to them.”
“Of all agencies, Nikulsan showed that spark and we were confident of partnering with them. We look forward to harnessing their vast experience in digital marketing to redefining our positioning and expanding our digital reach”, she adds.