Indian agencies bagged a total of 45 awards including two Grand Prix, six Gold, 12 Silver, 23 Bronze, a Glass and a Creative Effectiveness Spike.
In a recent development, Bangalore based independent agency Propaganda India has won a Grand Prix in Music besides winning the Independent agency of the year while FCB Ulka won the second Grand Prix in Glass for India at 2018 Spikes Asia awards held this evening in Singapore.
Propaganda India has won the Grand Prix for #Giveabeat - a song for heart disease driven by the percussion of heartbeats done for Max Healthcare. FCB Ulka Gurgaon won the Grand Prix for its ‘Sindoor khela – No conditions apply’ campaign done for The Times of India.
Brand Experience and Activation: FCB Ulka won Bronze for 'Sindoor Khela - No Conditions Apply' for The Times of India. Creative Effectiveness: BBDO India bagged a 'Creative Effectiveness' Spike for '#ShareTheLoad' for Ariel Matic. Design: TBWA India's 'Blink to Speak' for Asha Ek Hope won three Silvers and a Bronze in this category. Digital: WATConsult bagged a Silver and Bronze each in this category for '#PowerlessQueen' for Mahindra Rise. Direct: Indian agencies bagged three Bronze Spikes in this category. DDB Mudra won one for 'Project Free Period' for Stayfree. FCB Ulka won for 'Sindoor Khela - No Conditions Apply' for The Times of India. TBWA's 'Blink to Speak' for Asha Ek Hope was also among the winners. Entertainment: DDB Mudra (Suede Gully for Puma) and Leo Burnett (Choose for Change for P&G Shiksha) won a Bronze each. Film Craft: Early Man Films picked up two Silvers for 'The Story of Kaveri' for Reforestindia.in. The agency also won two Bronze Spikes for the same entry. Film: Early Man Films also won Bronze in this category for 'The Story of Kaveri'.
Glass: FCB Ulka won a Grand Prix for 'Sindoor Khela - No Conditions Apply' for The Times of India. DDB Mudra won a Glass Spikes for 'Project Free Period' for Stayfree. Healthcare: TBWA India's 'Blink to Speak' for Asha Ek Hope won a Gold, two Silvers and a Bronze in this category. Cheil won a Gold and Bronze for 'The Good Vibes project' for Sense International, as did DDB Mudra for 'Project Free Period' for Stayfree. Grey won Bronze for 'Sehat Ka Batua - The Health Purse' for Mahindra Rise. MSL won Bronze for 'Touch of Care' for Vicks. Integrated: FCB Ulka won Silver for 'Sindoor Khela - No Conditions Apply' for The Times of India.
Media: Lodestar UM bagged Gold for 'Samsung-NDTV Camera Partnership' for Samsung Smartphone Cameras. WATConsult bagged Bronze for '#PowerlessQueen' for Mahindra Rise. Mobile: Cheil bagged a Gold and Silver for 'The Good Vibes Project' for Sense International. Mindshare won Bronze for 'Activating Infection Alert' for Lifebuoy. Music: Propaganda India won the Grand Prix for '#GiveABeat' for Max Healthcare. DDB Mudra won Bronze for 'Suede Gully' for Puma. Outdoor: Grey bagged a Silver for 'Sehat Ka Batua - The Health Purse' for Mahindra Rise. PR: MSL India bagged two Bronze wins for 'Touch of Care' for Vicks. BBDO (Comparison adds pressure - Mirinda) and DDB Mudra (Project Free Period - Stayfree) won a Bronze each too. Print and Publishing: TBWA India bagged a Gold for 'Blink to Speak' for Asha Ek Hope. Famous Innovations bagged a Bronze for 'Don't Eat The News' for Religare Health Insurance.
Propaganda India, Bangalore, grabbed Independent Agency of the Year