afaqs! news bureau

Publicis Beehive bags Storia Foods' biz

The agency will handle the full-service communications mandate for the brand in India.

Following a multi-agency pitch, Storia Foods & Beverages has roped in Publicis Beehive to manage its entire communications mandate including advertising, brand activation, digital and media. The agency was chosen for articulating a sharp and forward-looking communication plan that seeks to establish Storia Foods as the go-to brand for its multiple natural offerings.

Publicis Beehive is currently working on the first communication message for the brand which will be rolled out shortly.

Publicis Beehive bags Storia Foods' biz

Vishal Shah

Publicis Beehive bags Storia Foods' biz

Paritosh Srivastava

Commenting on appointing Publicis Beehive as its communications partner, Vishal Shah - founder and managing partner, Storia Foods & Beverages, says in a press statement, "...It was important for Storia to invest in a partner who could communicate brand values and create a feeling of belonging for our consumers and Publicis Beehive fits the bill seamlessly. They understand our brand vision and culture and there is immense trust that they will nurture our brand as well as we do."

Commenting on the win, Paritosh Srivastava, COO - Publicis Beehive, says, "Partnering with an upcoming and entrepreneurial brand like Storia Foods & Beverages presents both an opportunity as well as a challenge. Opportunity lies in leveraging our integrated strength to put our best foot forward in terms of creative, media, digital, and activation. The challenge is the trust and responsibility entrusted by Vishal (Shah) and team upon us to make Storia a success in a tough environment. It's a great product and we hope that together, we will create memorable communication that will result in disproportionate trials and awareness."

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