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When employees turned brand face
Vodafone's latest ad spot features its network engineers. We explore which other brands played a similar card in recent times.
Telecom company Vodafone's latest ad campaign #StrongerEveryHour features network engineers and digital video consumption. The ad, conceptualised by Ogilvy, projects the engineers as the unsung, unknown heroes who work tirelessly to put network towers in place and to ensure an uninterrupted digital video experience on smartphones.
In a press release, Sashi Shankar, chief marketing officer, Vodafone Idea, says, "Through this campaign, we are saluting these heroes for helping us deliver superior customer experiences. Driven by digital, the #StrongerEveryHour campaign captures the essence of providing a seamless network experience."
We took the latest Vodafone spot as an opportunity to explore how other brands have represented their own employees in ad films and built brand messages around them.
Food-tech brand Swiggy has done it on multiple accounts. The brand's in-house creative team created a narrative about the identity of its deliverymen last December. The brand also launched Diwali-special commercials around its delivery partners.
Online cab aggregator Uber has also flaunted its driver partners on many accounts, told their stories and developed brand messages around them.
Metropolis, a healthcare brand in the path-lab space projected its lab-employees as 'fever-fighters'. These 'fighters' ranged from the customer-relation executive to the pathologist in the brand's labs.
Healthcare service provider Max Healthcare projected the plight of its doctors in its latest ad campaign #MoretoHealthcare. Dentsu Impact crafted the campaign.