Brands respond to #10yearchallenge

A 'user-generated meme' on Facebook created a social media wave and brands rode the tide.

What's the 10 year challenge? As Facebook defines it in a twitter post, " the 10 year challenge is a user-generated meme that started on its own without our involvement. It’s evidence of the fun people have on Facebook, and that’s it."

The social media giant's response came following a proposition that it might be an attempt to "train a facial recognition algorithm on aging." However, conspiracies apart, the 'meme' gathered steam and attracted a myriad of reactions leading to what we call today a 'social media wave'.

The 10 year challenge is a user-generated meme that started on its own, without our involvement. It’s evidence of the fun people have on Facebook, and that’s it.

— Facebook (@facebook) January 16, 2019

What's amazing about such waves is, they create opportunities for quick digital marketing tricks. Here's how brand's rode the tide.

#10YearChallenge accepted. Lesser pounds, snazzier designs and the same old spirit to explore beyond limits. pic.twitter.com/874PdISO9Z

— Acer India (@Acer_India) January 17, 2019

Challenge accepted @ZomatoIN! #10MinutesChallenge #10YearChallenge #SuperVOOC pic.twitter.com/zuunEvdzAv

— OPPO Mobile India (@oppomobileindia) January 17, 2019

Time sure does fly. But some things remain the same. #10YearChallenge #Airtel10YearChallenge #AirtelSeychelles #Seychelles #Airtel pic.twitter.com/dB9rRIB6Mp

— Airtel Seychelles (@airtelsesel) January 17, 2019

Be it 2009, 2019 or even 2090, Alcatel will always be at the forefront of providing innovative technology that is stylish, colorful and at an affordable price point. Here’s our spin on the #10YearChallenge . Enjoyed Then, now and next. #Alcatel #10yearchallengeaccepted pic.twitter.com/mXpiUR5DBu

— Alcatel India (@alcatel_india) January 18, 2019

Our take on Fb's latest meme! pic.twitter.com/5bZvr2N9xO

— Rahul da Cunha (@RahuldaCunha) January 18, 2019

#10yearchallenge
In the past 10 years, ChildFund India has grown by leaps and bounds, reached more children and changed millions of lives ! @ChildFundAsia @ChildFund pic.twitter.com/880NqDgqyA

— ChildFundIndia (@ChildFundIndia) January 18, 2019

A coming of age story. Buy now: https://t.co/bYeb2FWoR1. #10YearChallenge pic.twitter.com/LgEaUUiu3h

— Durex India (@DurexIndia) January 16, 2019

Leading the pack then. Leading the pack now. #10YearChallenge #AlwaysAhead

Visit: https://t.co/z9AVstO4lr pic.twitter.com/uKe5Os22QV

— Eicher Trucks&Buses (@ETBIndia) January 18, 2019

Challenge accepted! ;) #MazbootJod #10YearChallenge pic.twitter.com/nArmbEcjGi

— Fevicol (@StuckByFevicol) January 16, 2019

Just like what we do, our price remains 'fixed'! pic.twitter.com/aJwCPX8nZK

— Fevikwik (@Fevikwik_tweets) January 16, 2019

Built to last for years. Our range of Pipes are corrosion-free & leak-proof which keeps them going!#10YearChallenge pic.twitter.com/IkqjJxvlsl

— Finolex Pipes (@FinolexPipe) January 17, 2019

#10yearchallenge

We challenge you to share your 10 year transformation in the comments below! #asphalt9 #gameloft pic.twitter.com/uPx8suvsQr

— Gameloft India (@GameloftIN) January 16, 2019

Sorry everyone, keep your selfies, Delhi wins the #10yearchallenge! pic.twitter.com/z25y8I55dP

— InUth (@InUthdotcom) January 17, 2019

Then: Camera, FM, Alarm Clock, Contact Book, Mp3 Player.
Now: Just your smartphone.
Your world united over 10 years.#10yearchallenge pic.twitter.com/aZZV5ku8cV

— iVOOMi India (@ivoomi_india) January 17, 2019

Blue's the hue, this season. #10YearChallenge #DontHoldBack #BrothersOfDenim pic.twitter.com/DLSlrmpNwX

— JACK & JONES INDIA (@JackJonesIndia) January 18, 2019

10 years on, the lovemaking will still go strong. #10YearChallenge pic.twitter.com/LFmuiL747E

— KamaSutra_India (@KamaSutra_In) January 17, 2019

Age is just a number when you are a Kaya customer!
Maintain your skin & hair with Kaya’s Skin & Hair Care Solutions.#10yearchallenge pic.twitter.com/MaZdaITL2B

— Kaya Clinic (@kayaclinicindia) January 16, 2019

Finger lickin' goodness never goes out of fashion. #10yearchallenge pic.twitter.com/50jhYNuvmg

— KFC India (@KFC_India) January 16, 2019

Being 'out-of-the-box' has been our kind of thing. Since forever! #10yearchallenge #KiaInIndia #PowerToSurprise pic.twitter.com/DEMUeyqH4O

— Kia Motors India (@KiaMotorsIN) January 18, 2019

Girls, you are at the heart of everything we do & we mean it even on our new logo. #10YearChallenge #KotexOverightPanties pic.twitter.com/ecUKN6ef3k

— Kotex India (@kotexindia) January 17, 2019

Manforce Condoms, changing the taste of pleasure since 2009. #10YearChallenge#Taste #Pleasure #chocolate #lips #love #Since2009 pic.twitter.com/cdfTo02vH9

— Manforce Condoms (@ManforceIndia) January 16, 2019

Freshest then, freshest now. Some things just don't change, isn't it? #10YearChallenge pic.twitter.com/6i4u5eFr3U

— GodrejNaturesBasket (@NaturesBasket) January 17, 2019

Trying to better this #10YearChallenge would leave you chasing your tail. #NokiaMobile pic.twitter.com/Tv4vEx5qYq

— Nokia Mobile India (@NokiamobileIN) January 16, 2019

Our bird looks sharper, wouldn't you agree? #10YearChallenge #Lufthansa pic.twitter.com/No1i0x3vTo

— Lufthansa India (@Lufthansa_India) January 17, 2019

Decade gone, our pizzas retain the same great taste! #10YearChallenge pic.twitter.com/sgMAlyR0S5

— Pizza Hut India (@PizzaHutIN) January 16, 2019

10 years ago, throwing away a used condom needed secret agent level skills. #ItsANaughtyWorld #10yearchallenge pic.twitter.com/x9lddaOWDJ

— Skore India (@SkoreIndia) January 17, 2019

Still slaying it! #KoffeeWithKaran #10YearChallenge pic.twitter.com/Whk4bEVV7Q

— Star World (@StarWorldIndia) January 17, 2019

Now we actually know ki "Ladka Nikal chuka hai!" #10yearchallenge pic.twitter.com/qeMFOKr9ov

— Swiggy (@swiggy_in) January 16, 2019

Wait, what's an Orkut? 🤔 #10YearChallenge pic.twitter.com/ONn5pYnGUc

— Tinder India (@Tinder_India) January 16, 2019

#EggGang x #10YearChallenge! 'Cause why not! #Egg #WorldRecord #KylieJenner #WorldRecordEgg #UberEatsIndia #UberEats pic.twitter.com/oi0LOIOYqr

— Uber Eats India (@UberEats_IND) January 15, 2019

10 minute challenge, anyone? pic.twitter.com/Dfgx7QDetc

— Zomato (@Zomato) January 16, 2019

Then and Now. The exhilarating Porsche #Cayenne has come a long way. A couple of generations later, it's more agile, faster and stimulating than ever! Have you experienced the new Cayenne yet? #10yearchallenge #PorscheIndia #Porsche pic.twitter.com/8mxRRyzEJA

— Porsche India (@Porsche_India) January 16, 2019

#10YearChallenge pic.twitter.com/gvmGU7l7lh

— Parle-G (@officialparleg) January 18, 2019

From task list to ask list. #10YearChallenge pic.twitter.com/pPC2paNPDz

— Google India (@GoogleIndia) January 17, 2019

So much has happened over the last 10 years! From standing in queues in the bank to availing services at just a click, #SBI has truly transformed itself for you over the years. #10YearChallenge#StateBankofIndia #TheNext10 #ThankYou #AtYourService #YONOSBI pic.twitter.com/HCVtHHpYrC

— State Bank of India (@TheOfficialSBI) January 17, 2019