DDB Mudra Group comes on board as a digital marketing partner for Spotify India

The brand will be managed by 22feet Tribal Worldwide.

Following a multi-agency pitch, the DDB Mudra Group has won the digital marketing mandate of Spotify India. The brand will be managed by the Group’s digital solutions arm- 22feet Tribal Worldwide and will be led by Gaurav Magotra, Business Head- West, 22feet Tribal Worldwide.

As part of the digital mandate, 22feet Tribal will be responsible for digital strategy and planning, social media management, digital production and content creation for the brand.

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Quoting on the win, Gaurav Magotra said, “We are immensely excited to be working with Spotify on their India launch. It’s an iconic brand that has truly redefined the music category and continues to do so through ever inventive ways. Our goal will be to help fans discover more music and in turn help our brand build an organic cycle of engagement and app adoption.”