Brands celebrate Eid with integration-themed spots

A quick look at some of the videos we spotted.

As we bid Ramadan farewell and get ready for Eid-ul-Fitr, the festival marking the end of the Islamic holy month, brands have left no stone unturned making sure they use the occasion to its fullest to boost consumer connect. It has become almost an annual ritual for brands and this year is no exception. What's also interesting to note is that it is not just the likes of India Gate (biryani) or Rooh Afza (rose coloured drink), being the Ramzan staples, but the retail and private life insurer brands too who have been banking heavily on the inclusivity card.

ALSO READ:Tata Motors rides on 'neki' marketing this Ramadan

Here's a look at the brand films which made an effort to go beyond displaying extravagant Iftar spreads and parties and maintain integration as a common thread:

#IssEidDilAurDarwaazeKhuleRakhein campaign by Max Fashion

Bata's latest Campaign #LetsWalkTogether

Cadbury Celebrations' TVC conceptualised by Ogilvy

Ghadi Detergent's #SaareMaelDhoDaalo' camapign

Reliance Trends, 'Bano Begharz' campaign

India Gate's #YehEidBanaoClassic campaign

Edelweiss Tokio Life salutes the #BeUnlimited spirit of Ramadan

Global Ramadan films, on the other hand, have also gone an extra mile with slightly content-heavy narratives...

This Surf Excel film titled - Eesar Ek Ibadat - is full of emotional zing

Almosafer, an omnichannel travel brand from Saudi Arabia, reminds everyone that Ramadan is an occasion that could be celebrated by everyone, because of its universal human values

Rooh Afza-maker Hamdard Laboratories has rolled out its Naimat ki Qadar TVC

Procter & Gamble's campaign film #AkuPilihMaafIbu (I Elect Mother's Forgiveness)