Sumita Vaid

Awards season brings cheer to Delhi and Bangalore agencies

SSC&B gets three Finalist Awards at London International Advertising Festival and rmg david bags a Bronze at New York Festivals

A handful of Delhi agencies and one Bangalore agency have already made their presence felt at the international film festival scene this year. Considering that it has just been two months into the New Year, and the fact that local festivals yet to kick off, the news seems to have created a lot of flutter back home.

To begin with, SSC&B Lintas has bagged three Finalist Awards at the just concluded London International Advertising Festival. All three were in the print category. These included one a double-spread magazine ad titled Kiss for HLL's Axe Deodorant. agencyfaqs! readers would recall this ad had won a Gold at the Montreux Festival in 2003 and was also a Finalist at the New York Festival 2003. The ad is stuck together by glue and when one separates the pages, one realises the lips of a startled nerd and a gorgeous girl on either side of the magazine are locked in a kiss.

The second Finalist Award for SSC&B was for a Bank of Muscat ad titled Easy Rich. The ad shows three attractive women hoping to get married to an old man in a hospital. The sign-off reads, "The second best way to get rich". The third award that came SSC&B Lintas' way was for Gazebo Restaurant in New Delhi. Titled Left Overs, the ad shows two different sized waste bins. The regular sized waste bin is for bottles while a much smaller waste bin is for leftover food. The idea is to convey that the food is so good that there isn't much leftover.

For the record, Volkswagon has won the Grand Prize London International Advertising Festival for its three film-campaign titled Bubble Boy, Squares and Chain Reaction, which were created by Arnold Worldwide, Boston. McCann Erickson has won the low budget campaign for Coca-Cola films titled For Everyone.

Moving over to the New York Festivals 2004 International TV, Cinema & Radio Awards competition, rmg david, Delhi, has won a Bronze for its film The Missing Bar (in the Pharmaceuticals category) for client One Plus Gold virility capsules. TBWA India has received the Finalist certificate for the Dreams ad made for earthmoving equipment manufacturer JCB India in the Corporate Image category.

rmg david's The Missing Bar targets rural masses for virility drug One Plus Gold, a cheaper alternative to much hyped elder brother Viagra. The film is the effort of three people in the main - Josy Paul, country head & national creative director, rmg david, Amit Nandwani, who has scripted the film, and Prasad Raghavan, who has directed it.

Incidentally, The Missing Bar had won a nomination at the London International Advertising Awards last year and was featured in the Best of Asia Pacific, which showcases, as the name suggests, the best work that comes out of Ogilvy offices in the region. On its part, TBWA's Dreams ad is the handiwork of a three-member team comprising copywriters Abhinav Pratiman and Titus, and Probir Dutt, creative director, TBWA India.

Among Bangalore agencies, JWT achieved the Medallion status in the 2004 New York Advertising Marketing Effectiveness (AME) Awards for the Lipton Ice Tea launch campaign. With a Finalist nomination, the entry is eligible to compete for a Gold, Silver or Bronze World Medal in its category - Beverages: Non-Alcoholic. The Lipton campaign has won recognition at other platforms as well. It has been featured in the Showcase of Indian Advertising that was released at the prestigious AdAsia 2003 at Jaipur. In its tenth year, the AME Awards competition is the only international competition recognising both effectiveness and creativity of advertising/marketing campaigns. © 2004 agencyfaqs!

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