Sumita Vaid

Grey team on Hyundai account moves to Enterprise Nexus

In a related move, Sumeet Chatterjee, general manager, Enterprise Nexus, quits the agency to join Times Group’s event management arm 360 Degrees

It is reunion time at the Delhi office of Enterprise Nexus. The core team on the Hyundai account - that used to work with current Enterprise Nexus Delhi chief Alok Agrawal while he was at Grey - has quit Grey Worldwide. The team - comprising Sanjib Dey, director, client services, Gireesh Gupta, account supervisor, Sandipan Bhattacharyya, group head, copy, and Manoj Deb, group head, art - is set to join Enterprise Nexus.

Sanjib Dey replaces Sumeet Chatterjee, general manager, Enterprise Nexus, who has put in his papers, and is slated to join Times Group's entertainment division 360 Degrees as vice-president and operating head. Gireesh Gupta joins Enterprise Nexus as account director on the General Motors business. Sandipan Bhattacharyya, Manoj Deb and Sagar Ghoting (from O&M, Mumbai) will join Enterprise Nexus in the capacity of associate creative directors. In a related development, Varun Arora, who has worked for Leo Burnett (USA) and Contract (India), will join Enterprise Nexus as creative director.

It is evident Enterprise Nexus is looking to beef up its creative team after Joy Mohanty and Manas Nanda quit the agency to join Everest. Admits Agrawal, "We are in the process of strengthening our creative team in Delhi. We do, after all, have a large base of clients."

Talking about his decision to move to Enterprise Nexus, Sanjib Dey says, "Grey has been a great experience. Having reached a certain comfort level in an organisation, challenges cease to be formidable. One looks for bigger challenges and more exciting times." In other words, the prospect of exciting times and bigger challenges is what brings Dey and, in effect, the Hyundai team to Enterprise Nexus. Incidentally, Sanjib Dey, Bhattacharyya and Manoj Deb have been working as a team since their assignment at Saatchi & Saatchi.

In a sense this is also home coming for Sanjib Dey, who had worked with Enterprise Nexus before moving over to Grey in 2000. Dey, a MICA 1994 pass-out, brings to the table 10 years of experience in advertising, with stints at Everest and Saatchi & Saatchi among others. At Grey, he had worked on Ranbaxy and Aviva besides Hyundai.

Chatterjee, on his part, moves to event management to broaden his horizon. He says, "At some stage in life you question the content of a job; I seriously felt the need to broaden the boundaries to be a more effective communications person. Event management is yet another tool in the marketing mix, an industry that is growing, and at the end of the day, it deals with brands." For the record, 360 Degrees manages high profile events including the Filmfare Awards, the Femina Miss India Contest and The Economic Times Excellence Awards.

Talking about his new role, Chatterjee says, "My mandate is to create a strong brand preference for 360 Degrees among brand managers given the competition that exists in the marketplace both from organised and unorganised players, grow the non-TOI businesses and to increase profitability of the business." © 2004 agencyfaqs!

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