Apart from ANC, the Delhi office of Bates India, Saatchi & Saatchi, Delhi, and JWT India’s Bangalore office have also made it to the Sector Showcase at D&AD 2004
As it turns out Alok Nanda and Company (ANC) has the company of at least three other Indian agencies in this year's Sector Showcase D&AD. Apart from ANC, the Delhi office of Bates India, Saatchi & Saatchi, Delhi, and JWT India's Bangalore office have also made it to the Sector Showcase D&AD. The Awards Sector Showcases, may we remind you, is part of the D&AD Congress 2004, where in an annual build-up to the D&AD award ceremony, D&AD identifies a few showcase sectors. This year, the three chosen sectors are Automotive, Fashion and Telecommunication.
The entry from Bates' Delhi office is a corporate and brand identity package for Nokia, selected under the Telecommunication Sector Showcase. Incidentally, this is Bates' first ever selection at the Sector Showcase. Says an elated Radharani Mitra, executive creative director, Bates India, "We are all feeling very happy. It's not just about being chosen for the showcase; what this really shows is that we, as a team, want to imbue everything we do for our brands with creative energy. And if that effort is recognized by the best in the world, what can be more rewarding." Mitra singles out Sachin Das Burma, (associate creative director at the agency) and Sabuj Sengupta (creative group head, Bates India) for their efforts.
The mood at Saatchi's Delhi office is upbeat as well, considering the office has two entries in the Automotive Sector Showcase. The entries comprise a print ad (‘frog') and a poster campaign (‘frog', ‘chameleon' and ‘rabbit') for Hyundai. Says Upputuru Emmanuel, creative director, Saatchi & Saatchi, Delhi, "Unlike the other Saatchi offices in India, Saatchi & Saatchi, Delhi, has never won anything internationally. But we are hoping to change all that. While personally this year has not been so great when compared to what we - Prasad (Raghavan) and myself - achieved last year, it's great to be able to put Saatchi, Delhi, on the map. One of our teams (Vikash Chemjong and Akash Das, both creative group heads) just won a One Show nomination. And we are hoping that D&AD and Cannes disagree with One Show and gives us some metal!"
Meanwhile JWT, Bangalore, has three entries in the Fashion Sector Showcase. While two are television campaigns for Levi's Reversibles (including the ‘double agent' film for the brand, which is incidentally also a Finalist at the Clio Awards 2004), one is a print ad for the same brand. Senthil Kumar, creative director, JWT India, is understandably excited. "I will answer your questions when we get a Finalist at the D&AD or, God willing, a win at Clio," he says hopefully. Â© 2004 agencyfaqs!