A lot of the ideas didn’t deserve to be called the same. Pure drivel mixed with flashes of genius
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The Indians are taking over the world.
Hey, these aren't my arrogant words. I'm merely quoting the JWT Asia-Pacific and Europe President, Miles Colebrook. More specifically, he said this at a JWT Asia-Pacific conference in Phuket that moi attended. (Seeing I'm in the south of France, perhaps you can excuse my attempts at lapsing into French.)
How portentous these words were got answered the day a certain Mr Piyush Pandey got invited to become the President of the Press, Outdoor and Film juries at Cannes.
How portentous these words will further turn out to be will, in some measure, get answered by tomorrow when the Press, Poster and Outdoor Lions are unveiled. 27 nominations. And Films yet to go.
Needless to say, it will be fantastic if India wins a lot of Lions.
Speaking of the work, while I obviously haven't been through all the films yet, I did catch categories like leisure and travel, footwear and clothing and public awareness messages. I must admit that a lot of the ideas didn't deserve to be called the same. Pure drivel mixed with flashes of genius. And immaculate executions more than propping up at best decent ideation.
Speaking of which, I saw a print campaign done for Diesel ‘Nature' by Kessels Kramer, Italy, which was somewhere like 11 on 10 in the JDQ. (That's Jaw Dropping Quotient, messieurs et mademoiselles. Ooh la la!)
And now, let's hear it for a lot more Indian shortlists in Film! © 2004 agencyfaqs!