Sumita Vaid

Aniruddha Biswas of Alok Nanda Communications joins Mudra, Mumbai

Biswas will be a senior member of the creative team, and will directly report to Ryan Menezes, national creative director, Mudra Communications

The mandate for Mudra is clear. To make Mudra a creative powerhouse.

After exactly a month of Sean Colaco's coming on board as a creative director of Mudra Communications, Aniruddha Biswas - who till two months ago was with Alok Nanda Communications - is joining Mudra as a senior creative person.

While his exact designation is not known, what is clear, however, is that Biswas will be part of the senior creative team and will directly report to Ryan Menezes, national creative director, Mudra Communications.

Biswas has won many prestigious awards, such as The Triple A Awards and Ad Club.

Talking about the appointment of Biswas, Menezes says, "Keeping in line with Mudra's vision, we are growing in terms of creativity across the regions. Backed by this, Aniruddha's appointment at this point of time will see us continuing this trend and result in composite growth in the future."

Biswas brings to the table 10 years of experience in advertising. He started his career in advertising with Contract Advertising. Later, he moved to Grey WorldWide as creative supervisor, where he worked with Alok Nanda (now managing director of Alok Nanda Communication) on accounts like Mauritius Tourism, Johnson and Johnson, Premsons Bazaar were some of the brands that he worked on.

Thereon, at Grey WorldWide, he went on to become the associate creative director and worked on Kotak Mahindra Corporate, Kotak Mahindra Mutual Funds, OM Kotak Insurance, BPL Mobile and Saffola among others.

Post his stint at Grey WorldWide, he moved to Ambience. Among the the brands that Biswas worked on included TVS, Bisleri, Parachute and others. His last assignment was with Alok Nanda Communications before he joined Mudra. © 2004 agencyfaqs!

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