A23 signs Vicky Kaushal as its brand ambassador

Head Digital Works (A23), India's leading online skill-gaming company with over 80 million registered players, has launched the EPIC Poker Championship featuring Vicky Kaushal. While the EPIC Poker Championship marked the beginning of this collaboration, as A23’s brand ambassador, Vicky will continue to play a significant role in shaping the narrative in the months ahead.

The EPIC Poker Championship is a 19-day multiple-format poker festival with a  guaranteed prize pool. The championship will conclude with a mega finale in Goa.

In the new brand film, Vicky Kaushal joins A23 to amplify the brand's contemporary offerings with his signature charisma in a high stake setting, capturing the intense thrill and strategic depth that defines the EPIC Poker Championship. This is a strategic move to leverage his pan-India appeal, aiming to connect A23's diverse player base and at the same time expand online poker's footprint. The film will be launched in Hindi, Kannada, Tamil, and Marathi across all major OTT and OLV channels.

Starting July 3 to July 21, 2025, the EPIC Poker Championship will feature online tournaments across multiple formats. The series will culminate in a glamorous live finale hosted onboard the luxurious Deltin Royale in Goa.

Designed to cater to players of all skill levels, this championship will create unprecedented player experiences and prize pools, setting a new benchmark for championship poker in the country.

Siddharth Sharma, CEO, head digital Works said, "The EPIC Poker Championship, with its ₹28 Crore guaranteed prize pool, is a testament to our commitment to providing a world-class gaming environment, and Vicky's presence and personality seamlessly capture the thrill and prestige of this monumental event. We are thrilled to welcome him as A23’s brand ambassador. Vicky's natural charisma and widespread appeal cuts across age groups and makes him the perfect fit for A23.”

Commenting on this new journey, actor Vicky Kaushal said, “I've always been drawn to roles that are exciting and challenging. I am delighted to be the face of a dynamic brand like A23, which is very well-known in the gaming space. With this new association, we aim to elevate the brand story by integrating exciting concepts that resonate with gaming enthusiasts. A23 has truly created an ‘Epic Poker Championship’ and I am thrilled for everyone to witness the ‘Epic Maza’ that awaits them."