Aditya Roy Kapur fronts campaign launching Swisse’s magnesium range in India

ting, an India-based advertising agency, has launched a new campaign for Swisse, Australia’s top wellness brand, featuring Aditya Roy Kapur. The campaign aims to launch Swisse’s Magnesium range in India. ting chose to avoid typical wellness messaging and used Aditya Roy Kapur’s relaxed style to highlight benefits like improved sleep and muscle recovery in a simple and engaging way.

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“We wanted to take advantage of Aditya’s easy charisma and magnetic screen presence by letting him get up close and personal with the audience,” says Sahil Joshi, senior creative director at ting. “When you present your insight as a fun little inner joke between your celeb and your audience, the brand messaging feels a lot more authentic.”

“At ting, we love telling stories that simplify wellness without dumbing it down,” says Aadil Mehta, partner at ting. “Our partnership with Swisse will go a long way to prove that you can build awareness and entertain at the same time.”

“Aditya brings a calm confidence that reflects everything we stand for at Swisse. Swisse Magnesium is already Australia’s #1 — and it’s fast becoming a favourite here in India too. We’re proud to lead the conversation around wellness and recovery with a product that’s genuinely effective, easy to trust, and made for real, everyday life.” says Abhishek Barur, marketing head India, Swisse Wellness.