Airtel launches brand campaign to showcase advantages of Airtel 5G Plus

Bharti Airtel (“Airtel”), rolled out a new brand campaign. “The Airtel 5G Plus” campaign focuses on three critical aspects that make Airtel 5G Plus distinctive. These include:

1. the best speeds, up to 30 times faster than 4G

2. technology that’s accepted the world-over

3. a network that is kinder to the environment.

The campaign highlights the clear advantage and limitless possibilities that Airtel 5G Plus offers to its customers in a very contemporary manner.

Shashwat Sharma, director of consumer business, Bharti Airtel, on being asked to comment on the campaign had this to say, “I would first like to take this opportunity to thank our 10 million happy 5G users who have embraced ultrafast Airtel 5G Plus. Customer obsession is what drives us at Airtel and we have taken the lead to simplify the new technology and get our customers to experience the real difference of 5G. Airtel 5G Plus, while delivering incredible speeds and the best voice experience, will work on all 5G smartphones and be kinder to the environment. Additionally, all our customers will be able to enjoy the advantage of 5G services using their existing SIMs at no additional cost. We invite more and more customers to experience the power of limitless possibilities on Airtel 5G Plus.”

The TVC campaign has been conceptualized by DDB Mudra and produced by Equinox Films. The Airtel 5G Plus TVC has been dubbed in 12 languages and will be localized for audiences all across the country as it is rolled out in full strength. The 360-degree, high-decibel campaign will be extensively seen across diverse mediums like Television, digital and OOH over the next few weeks.

Commenting on the film, Ram Madhvani, founder & director, Equinox Films, had this to say, “The thing I’ve learnt in advertising is that it’s not just about ‘what’ is being said or ‘how’ it’s being said but also about what the audience ‘feels’ when it ‘sees’ any piece of communication. Our film is an example of this. We have tried to create a visceral experience for the audience to create a feeling of speed and future-ready technology which is what Airtel 5G Plus is actually about.”

Campaign Summary: 

Title: Choose Airtel 5G Plus

Creative Director: Pallavi Chakravarti

Creative agency: DDB Mudra

Executive Producer: Manoj Shroff

Production House: Equinox Films

Lead in Ad: Aneet

Director of the film: Ram Madhvani

Duration of Ad: 40 seconds