Airtel touts people’s preference for its network; the Airtel 4G Girl returns

In a new ad, telecommunications giant Airtel has claimed that “two in every three new mobile customers chose Airtel over other networks during September 2020 to February 2021.” To back this claim, Airtel cited data published by the Telecom Regulatory Authority of India (TRAI), and we saw the face of Sasha Chettri, aka Airtel 4G Girl.

Chettri became a regular on our TV screens when Airtel rolled out its 4G services in India.

Shashwat Sharma, chief marketing officer, Bharti Airtel, said, “We have one and only one guiding principle – customer obsession. And it’s gratifying to see customers reward Airtel for constantly listening to them, and innovating to serve them even better, especially at a time when the pandemic has redefined the normal.”

“Today, Airtel has the highest number of active mobile subscribers in India and, more importantly, we believe we are leading in the hearts of customers.”

The campaign has been conceived by Taproot Dentsu.

Commenting on the film, Pallavi Chakravarti, executive creative director, Taproot Dentsu, said, “When it comes to India's telco of choice, winds of change have been brewing slowly, steadily and surely. And today, Airtel's numbers are doing the talking. Our campaign is a reflection of this simple truth, told simply.”