Amer Jaleel, Ashwini Deshpande, and Bobby Pawar and others to join ABBYs 2022 jury panel

The ABBY’s Award Governing Council has announced some of India's most celebrated Advertising professionals as Jury Chairs who will be judging ABBYs 2022 along with international judges.

Amer Jaleel is group chief creative officer and chairman of the MullenLowe Lintas Group. As global creative head of Unilever's Lifebuoy business, Amer has contributed to the brand’s success over the past decade – in India and across the world. Spearheaded by him, Lifebuoy’s ‘Help a Child Reach 5’ initiative was named among the most effective campaigns in the world. Amer has built brands like Micromax, Olx and Havells among others. He has also conceived and led the journey for Tata Tea’s ‘Jaago Re’ movement. His portfolio includes brands like Google, Maruti Suzuki, ICICI Prudential and Bajaj Auto.

Ashwini Deshpande , co-founder and director of Elephant Design is another jury member. Some of the international awards she's won include from ReBrand100 (USA), A'Design (Italy), Worldstar (Germany), AsiaStar (Singapore), Lexus Design Award (Best of the Best). She is a part of Impact 50 Most Influential Women in Media.

The Jury President at D&AD and London International Awards, she is also on the Jury at Cannes, One Show, New York Festival, Spikes Asia and Design for Asia. With Ashwini’s leadership Elephant Design has been rated as a top Design Agency by ET Brand Equity. Elephant Design was also awarded “Design House of the Year” at Lexus Design Awards India.

Bobby Pawar, the Chairman & Chief Creative Officer, Havas is also on the panel. Pawar has won more than 400 local and international metals. He was IAA India’s Creative Agency Leader of the Year (2021) and Campaign Asia’s Creative Person of the Year (2011) for India and South Asia. Consistently ranked amongst the most influential and creative people in India, Bobby has worked for seven years in the United States with long stints at Ogilvy, New York and BBDO, Chicago.

Chaaya Baradhwaaj, Founder & MD, BC Web Wise is also on the jury. BC Web Wise is a pioneer among Indian digital companies with several successful cases in digital brand marketing. Major awards won include Microsoft Cyber Lions with a ticket to Cannes in 2005 and over 200 metals across The Abbys, DMAI Echo, Digixx Awards, Asian Consumer Effectiveness Awards, National Marketing Excellence Awards.

DDB Mudra Group's chief creative officer Rahul Mathew is also part of the jury. Under Mathew’s creative leadership, DDB Mudra became the first Indian agency to be crowned APAC agency of the year at Spikes Asia.

Work from the agency has won 4 Grand Prix at Spikes Asia in the last 3 years. In 2019, DDB Mudra became the first agency in the world to win the D&AD Impact Prize Fund. According to the 2021 Campaign Brief Asia ranking, DDB Mudra Group is #3 in India. While the WARC 2021 ranking places DDB Mudra group as #1 Effective Agency in India and Asia. Apart from judging many prestigious award shows, Rahul is also the Jury President for Press & Outdoor at D&AD 22.

Rajdeepak Das is CEO & Chief Creative Officer, South Asia, Leo Burnett will be a part of the panel too. Das has built Apollo Eleven, a division of Leo Burnett, to find solutions. A team comprising of young IIT Aerospace engineers, social media influencers, musicians, product designers and environmentalists came together with one common passion. Raj has won over 250 metals at Cannes Lions, One Show, D&AD, Clio, Spikes Asia, Effies and others.