afaqs! news bureau

Apollo Tyres unveils adrenaline-packed film with Sachin Tendulkar

The brand has launched a digital film series, titled as 'Apollo X Sachin, the legend strikes with an Apol 10 performance'.

Apollo Tyres has announced the launch of a digital film series featuring the cricketing legend Sachin Tendulkar. The series offers fans a unique glimpse into Sachin's passion for cars and his unmatched driving skills.

Sachin Tendulkar, widely known for his cricketing prowess, has a profound love for automobiles.  Apollo Tyres decided to showcase a different facet of the master blaster through a series of 2-3 performance-packed videos. The series offers a rare glimpse into his off-field persona.

The digital film series captures him maneuvering through challenging terrains, testing Apollo Tyres and showcasing his own driving skills. From thrilling drifts to conquering off-roading challenges, the videos serve as a testament to the shared values of peak performance, toughness and reliability between Tendulkar and the brand.

Behind the scenes of the campaign is the creative brilliance of Wunderman Thompson India, the agency that conceptualised and brought Performance 10: Where Legends Drive to life.

Joy Chauhan, chief client officer, Wunderman Thompson India, expressed the agency's excitement about this collaboration, "Partnering with Apollo Tyres and Sachin Tendulkar has been a thrilling experience for us. We aimed to capture not just the drive, but the essence of Sachin's persistence and passion. This campaign is a celebration of his spirit and the exceptional performance that both Sachin and Apollo Tyres represent."

The company continues to push boundaries by bringing together sports and automotive enthusiasts through this unique collaboration.

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