Apple's AirPods Pro ads feature dancers lost in the moment

When Apple announced the launch of AirPods in 2016, a question that many people had was - won't they fall out? They were justified in being worried about it , given the size of the earphones. They were the size of Apple's older earphones, but without any wires. AirPods are Apple's take on bluetooth headphones and they were priced at around USD $150.

TBWA\Media Arts Lab is the creative agency responsible for creating ads like the one above this paragraph, for the AirPods. To announce Apple's newest earphone variant - AirPods Pro, 40 feet tall images of dancers began appearing on Apple store fronts located at Shanghai, Singapore, Paris, Tokyo, among others. Prior to the release date - October 30 - the images were just of the dancers, with no explanation whatsoever.

AirPods Pro went on sale on October 30, around the world. After its official launch, the images of the dancers were updated to show them wearing AirPod Pro earphones in their ears and being lost in the moment while dancing - making a point about the earphones' ability to stay in the person's ears, despite funky/flexible dance moves.

AirPods Pro's ad also mentions that it has features such as active noise cancellation, transparency mode (to hear the outside world too), sweat and water resistance, and a lightweight, in-ear design.