Aprilia accelerates into India's superbike market with John Abraham

Aprilia, a renowned manufacturer of high-performance motorcycles, has officially launched its extensive superbike portfolio in the Indian market, marking a significant moment for superbike enthusiasts in the country. The company also announced the appointment of Bollywood Actor John Abraham, a motorcycle aficionado himself, as its brand ambassador to spearhead this exciting initiative.

This launch represents a major expansion for Aprilia in India, offering a comprehensive range of superbikes to cater to diverse riding preferences. All superbikes are available as Completely Built-up Units (CBUs) through Aprilia Motoplex dealerships across India.

The partnership is more than just a celebrity endorsement; it represents the ideal synergy that Aprilia was searching for. Abraham's passion for high-performance motorcycles perfectly aligns with Aprilia's racing heritage and legacy. He resonates with India's thriving community of performance biking enthusiasts. He's not just a brand ambassador; he's a true fan, a rider who embodies the spirit of Aprilia.

John Abraham, while unveiling Aprilia's performance portfolio, stated, "I am thrilled to be associated with Aprilia as their brand ambassador. I personally connect with the Aprilia brand, which embodies passion, performance, and style. I am honoured to be part of a brand with such a celebrated legacy. I look forward to being a part of Aprilia's journey as it continues to stand for high-performance bikes that exude the spirit of sport, racing, and adventure."

Diego Graffi, chairman and MD, Piaggio Vehicles, commented, "We are incredibly excited to welcome John Abraham to the Aprilia family. John's passion for performance, adventure, and excellence perfectly embodies the Aprilia spirit. This partnership will undoubtedly strengthen our brand's vision and resonate with every rider who craves a motorcycle that is as thrilling as it is stylish."

He further added, "Aprilia has always been at the forefront of delivering extraordinary riding experiences. The introduction of these superbikes, along with the RS 457, is a significant milestone in our journey in India. We believe these bikes will not only fulfil the dreams of Indian riders but will also redefine the superbike segment. India is a key market for us, and we are committed to bringing the best of Aprilia to Indian riders."

Apoorva Saigal, head of corporate communication and marketing, commented, “The addition of John Abraham as Aprilia's brand ambassador marks a significant chapter in our brand journey. John’s genuine passion for motorcycling resonates deeply with our discerning customers and John's influence will be instrumental in amplifying Aprilia's reach and connecting with a wider audience of passionate riders. Together, we look forward to crafting campaigns that celebrate the thrill of riding an Aprilia motorcycle.”

Aprilia is actively expanding its touchpoints across India. Through its flagship Motoplex stores, Aprilia offers a curated customer experience and seamless after-sales service. By the end of FY Q1 2024, the brand aims to have approximately ten Motoplex showrooms operational across major Indian cities like Bangalore, Delhi, Pune, Chandigarh, Surat, Jaipur, and Mumbai.