afaqs! news bureau

Art-E wins the digital mandate for TruSoul

The account was won after a multi-agency pitch and will be managed by the agency’s Delhi branch.

Art-E Media Tech wins the digital mandate for TruSoul by Baidyanath. After a multi-agency pitch, the mandate has been awarded to Art-E and will be managed by the agency’s Delhi branch. The agency would be responsible for boosting TruSoul’s digital presence by formulating & executing social media strategies, cross-medium communication strategies, influencer marketing strategies, and performance marketing strategies to build a stronger brand voice.

Speaking on the new mandate, Amit Dhawan, partner & CEO at Art-E said, "We are delighted to partner with TruSoul, an innovative wellness and personal care brand, whose passion for quality products and customer satisfaction matches our own. Working together, we are excited to bring our creative ideas and expertise to the table and push the boundaries of what's possible in this industry. I am confident that this partnership will result in great outreach for the brand, and I can't wait to see where our journey takes us together."

Ramesh Yadav, chief marketing officer, Baidyanath said, "As we continue our journey in the wellness and personal care industry, we are thrilled to have Art-E as our digital partner. Their expertise in navigating the digital landscape will be invaluable in helping us engage with our consumers and establish a strong brand identity for TruSoul. We are confident that this partnership will lead to increased exposure and growth for our brand, and we look forward to a successful collaboration with Art-E."

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