Netizens accuse the bank of hurting religious sentiments and call for its and Khan's boycott.
AU Bank has found itself in a tight spot after its latest ad has fallen afoul netizens and their religious sentiments.
The ad, starring actors Aamir Khan and Kiara Advani, reverse the tradition of the bride leaving her home to join her husband’s home post-marriage. In the spot, Aamir is seen joining Advani in her home.
Film director Vivek Agnihotri tweeted: I just fail to understand since when Banks have become responsible for changing social & religious traditions? I think @aubankindia should do activism by changing corrupt banking system. Aisi bakwaas karte hain fir kehte hain Hindus are trolling. Idiots.
Some supported the actor and the bank.
This is not the first time Aamir Khan’s ad has touched the netizens in the wrong manner. In 2021, his ad for CEAT Tyres was called out for hurting the religious sentiments of people around the Diwali festival.