afaqs! news bureau

Bang in the Middle is Shantanu and Nikhil’s new creative agency

Bang in the Middle has been appointed by as its creative agency. The agency has been tasked to create the campaign for upcoming new initiative from the brand.

On appointment of the new Creative team, Shantanu Mehra of Shantanu and Nikhil said, “We are pleased to appoint Bang in the Middle as our creative partners. We are looking at expanding our range of offering through a new and differentiated line of offering and we would want Bang in the Middle to work closely in crafting this vision.”

Speaking about the development, Naresh Gupta, managing partner, Bang in the Middle, said, “Shantanu and Nihil is an iconic fashion brand and the new task they have given us will make the brand even more desirable. We are delighted to be a part of the brand”.

Bang in the Middle has already started the work on the new brief and the work will span across mainline and digital mediums.

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