afaqs! news bureau

Bank of Baroda onboards Indian Tennis player Sumit Nagal as its brand endorser

Nagal will be strategically positioned by the Bank to target a younger demographic and a new generation of customers.

Bank of Baroda (Bank), a public sector bank, announced that the Bank has signed rising Indian tennis player Sumit Nagal as its brand endorser. The move is in alignment with the Bank’s long-standing philosophy to support emerging talented and ambitious Indian sportspersons as they endeavour to compete with the best on the world stage.

Aged 26 years, Sumit Nagal will be strategically positioned by the Bank to target a younger demographic and a new generation of customers with a range of products specifically designed for this segment.

The highest-ranked Indian singles tennis player currently, Sumit has jumped to a career-high singles ranking of World No. 71 on June 17, 2024, while securing a place in the Indian contingent for the Paris Olympics in the process. In January 2024, Sumit became the first Indian player in 35 years to defeat a seeded player in a Grand Slam men’s singles match at the Australian Open 2024.

Sumit joins a stellar line-up of Bank of Baroda endorsers that includes badminton star PV Sindhu and cricketing youth icon Shafali Verma.

Commenting on the association, Shri Debadatta Chand, managing director and CEO, Bank of Baroda said, “Bank of Baroda has a rich legacy of partnering with and extending its support to some of India’s most promising sporting talent early on in their careers. We are delighted to welcome Sumit Nagal to the Bank of Baroda family. Tennis is a global, highly competitive and demanding sport and this makes Sumit’s journey and what he’s aspiring to achieve all the more inspiring and extraordinary. The collaboration between Bank of Baroda and Sumit will also go a long way in promoting the sport in India and helping the Bank reach out to a younger audience.”

“Sumit’s commitment, perseverance, passion and authenticity are just some of the attributes that define him; values that Bank of Baroda holds dear as well. 2024 is already proving to be a breakthrough year for Sumit and over 80,000 Barodians are cheering for him as he strives to achieve his dreams and make the country proud,” added Shri Chand.

Sumit Nagal said, “I am honoured and privileged to be associated with Bank of Baroda and would like to thank them for putting their confidence in me. Bank of Baroda is a leading, trusted Indian financial services institution that empowers the dreams and ambitions of millions and I eagerly look forward to this association.”

Have news to share? Write to us