Baskin Robbins, the American ice cream & dessert brand is all set to sprinkle a dash of magic and mischief into its parlours with a new collaboration with the beloved Smurfs movie franchise. Bringing together two worlds to create delightful moments for children and families nationwide.
The new Smurfs movie brings the timeless, adventurous spirit of these iconic characters to a new generation of fans. Inspired by everyone’s favourite little blue characters. Baskin Robbins' Splish Splash flavour captures the iconic Smurfs' signature blue in a scoop that’s just as playful and fun.
Speaking about the collaboration, Aleesha Desai, general manager (marketing) – Baskin Robbins India, said, “At Baskin Robbins, our mission is to spread smiles over a scoop of happiness. Collaborating with the beloved Smurfs helps us do that in a playful way. We’re excited to bring the colourful world of the Smurfs into our parlours through in-store activations, exciting games, and fun social media contests. We’ve even painted our Instagram feed blue to share the excitement with everyone. We’re also hosting product activations at movie events, inviting influencers and creators for Smurfs-themed celebrations, and giving fans a chance to win limited-edition Smurfs goodies, all designed to create moments kids and parents will truly cherish.”
With this latest tie-up, Baskin Robbins continues to be the brand that brings people together.
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