Bayer launches Supradyn Naturals Ginseng ‘Morning Wala Josh Poore Din’ campaign

Bayer’s Consumer Health division has rolled out a new campaign for its men’s multivitamin, Supradyn Naturals Ginseng. Titled Morning Wala Josh Poore Din, the film positions the supplement as a source of sustained energy and stamina for multitasking men.

Conceptualised by Lowe Lintas, the campaign celebrates the power of a strong start, highlighting how sustained energy and focus can help men take on everyday challenges with confidence and positivity.

The product, enriched with 30% more active ginseng and antioxidants from grape seed extract, is aimed at tackling fatigue and boosting daily vitality. In the campaign film, everyday scenarios show men navigating professional and personal responsibilities with added energy after incorporating the supplement into their morning routine.

The film humorously and relatably shows how Supradyn Naturals Ginseng fuels all-day energy, empowering men to take on both professional and personal demands with ease. By simply adding one extra step to their morning routine and taking a Supradyn Ginseng tablet, they’re ready to tackle whatever the day brings, all with a Haha on their face.

“Fatigue is a daily reality for millions of Indians, with over 80% feeling tired upon waking and a majority struggling to sustain energy throughout the day,” said Sandeep Verma, Cluster Head, South Asia, Bayer Consumer Health. “These insights reaffirm our commitment to supporting everyday wellness through solutions like Supradyn Naturals Ginseng, which is specially formulated for today’s multitasking men.”

Ritu Mittal, Head – Marketing and Digital, Bayer Consumer Health, South Asia, added, “The ‘Morning Wala Josh Poore Din’ campaign reflects the energy men need to keep up with the roles they play — from caregivers and professionals to partners and problem-solvers. As per the Supradyn National Fatigue Survey 2024, 83% of people, especially those aged 25–35, feel the need to take frequent breaks due to fatigue. The film narrative is rooted in daily reality and positions Supradyn Naturals Ginseng not just as a supplement, but as a partner in their daily hustle. Backed by a sharp digital strategy spanning video, influencer voices, and social media, we aim to drive meaningful conversations around natural energy and men’s wellness.”

Kapil Batra, President, Lowe Lintas, shared, “The film is about showing how a strong start can change everything. Today’s man wants to say yes to more, to challenges, to opportunities, to living, but that’s tough when energy runs low. Supradyn Ginseng gives you that energy, so you’re always ready to say yes to whatever comes your way. And the bobble head brings that spirit of saying yes to life in a fun, memorable way.”

The brand cites its Supradyn National Fatigue Survey 2024, which found that 83% of people — particularly in the 25–35 age group — take frequent breaks due to tiredness. “The campaign reflects the energy men need to keep up with the roles they play — from caregivers and professionals to partners and problem-solvers,” added Ritu Mittal, Head – Marketing and Digital, Bayer Consumer Health, South Asia.

Available across pharmacies, e-commerce platforms and wellness retailers, Supradyn Naturals Ginseng expands Bayer’s preventive healthcare portfolio with a focus on men’s wellness.