KFC India has launched a new campaign featuring a character named Beauty, described as a dramatic and outspoken queen on a quest to find her perfect match. Encouraged by her father, she lists traits such as smelling good, providing emotional support, and being available for last-minute plans.
Instead of finding it through biodatas or online profiles, her search ends at a KFC restaurant when a team member announces her “perfect order” is ready.
The video promotes KFC’s Epic Savers deal, offering nine pieces of crispy chicken for Rs. 299. The campaign positions the offer as the ultimate find for chicken lovers and reinforces the brand’s focus on value-driven promotions.
This campaign is part of KFC’s efforts to use relatable narratives and humour to connect with younger audiences while spotlighting limited-time deals.
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