afaqs! news bureau

Bingo! and Ranveer Singh gatecrash video calls, surprise fans

What do you do when you can't celebrate a retirement, graduation, or go on vacation? Video call Ranveer Singh!

Bingo!, the snacking brand from ITC, found a way to surprise fans during lockdown. Bingo!, along with brand ambassador Ranveer Singh used Zoom video calls in an attempt to cheer up people whose spirits were dampened during the lockdown.

There was a surprise in store those who missed their birthday celebrations, graduation ceremony, planned vacations, upcoming retirement, much awaited wedding or meeting their beloved, they decided to share their disappointment through chats and discussions over video calls with their loved ones when Ranveer Singh surprised them by joining their video call with an initiative called #BingoConnecting.

The ploy planned and executed between Bingo!, Ranveer Singh and a knowing friend or relative, led to a bag full of emotions as Ranveer Singh suddenly appeared in the video calls to cheer up callers. The campaign uses ‘Kuch na kuch jugaad to nikal aayega’ as its core sign-off.

This was the theme of Cadbury Dairy Milk's recent campaign too. Ogilvy brought back the iconic 'Kuch Khaas Hai' theme which first made its debut in the world of Indian advertising in the 1990s. Dairy Milk ads reminded people that there is much to look forward to, even when locked down at home.

At a time when milestone birthdays and anniversaries are celebrated alone, graduation certificates are being handed out virtually, the ad reminds people to look for the ‘khaas’ and celebrate sweet moments virtually.

Agency Credits

Production House: Charcoal Films

Director: Luke Sydney

Executive Producer: Ruby Thakur

Music Director: Raghav Mehta

DA: Omkar Kulkarni

Casting Director: Ashish Kumar

Casting Assistant: Sagar Seth

Editor: Harsh Saraiya

Sound Engineer: Nakul Pardeshi

Accounts: Sappac LLP, Ashutosh Kotian & Rushabh Mehta

Chief Creative Officers, South: Kiran Anthony and Mahesh Gharat

Group Creative Director: Muki Sablania

Creative Team: Harshad Salian, Prem Tyagarajan, and Soumil Nigam

Account Management: Mahesh Menon, Priyank Vaghela, Shreyas Upadhya and Neil Mascarenhas