afaqs! news bureau

Birla Pivot appoints Vector Brand Solutions as Brand and Communications Agency of Record

Birla Pivot has awarded their full-funnel brand and communications mandate to Vector Brand Solutions, a part of Quotient Ventures.

A part of Aditya Birla Group, Birla Pivot is a B2B marketplace for building and construction materials. Being a technology-first brand, Birla Pivot is focussed on digitising the entire ecosystem, making it more efficient, transparent, and accessible for businesses.

Birla Pivot is Quotient Ventures’ second client from Aditya Birla Group, after Ultratech Cement. T. Gangadhar, group CEO, Quotient Ventures added, “Given the nature of the building materials industry and Birla Pivot’s focus on technology, the opportunity for disruption is enormous. Being a brand-first, full-funnel agency, we are excited to partner them in realising their ambitious plans”.

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