Blissclub revives '90s nostalgia with Karisma Kapoor in 'Le Gayi Le Gayi' twist

Blissclub, an Indian apparel brand, has entered a partnership with actress Karisma Kapoor. The collaboration aligns with the company’s focus on movement‑oriented clothing for women. Kapoor, known for her dance performances and interest in yoga, has a longstanding association with active and performance‑based styles

The campaign film brings the concept to life by featuring Karisma Kapoor, in a behind-the-scenes-style video. Just after a shoot and still dressed in her Blissclub outfit, Karisma cheekily refuses to return the clothes- delighting in their comfort. In a fun exchange with Minu, her bemused manager eventually picks up the phone and exclaims, “Minu, woh toh outfits le gayi, le gayi!” This moment blends nostalgia and humour, channeling Karisma’s iconic 90s dance energy, while highlighting the everyday ease and irresistible comfort of Blissclub’s apparel.

Blissclub is gearing up for its next phase with retail expansion plans, new category launches and meaningful community-led initiatives in the pipeline. This partnership with Karisma Kapoor underscores the brand’s continued commitment to celebrating every woman who moves – with style, ease and joyThe timing of this partnership comes as the women’s apparel market in India is undergoing a transformation. 

“With Blissclub, Karisma Kapoor felt like the perfect partner for us. She is an icon of movement – someone who danced through our collective childhoods, and still continues to embody grace, confidence and timeless charm. We wanted this campaign to have fun with nostalgia while showing just how irresistible our clothing is. Because if Karisma won’t give them back, why would anyone else?” said founder and CEO Minu Margeret.