afaqs! news bureau

Bluebot bags the digital creative mandate for Simplilearn

The account was won after participating in a multi-agency pitch.

Simplilearn, the world’s no.1 online bootcamp for digital economy skills training, has awarded its creative mandate to Bluebot, a Bengaluru-based creative agency. The agency achieved this win after participating in a multi-agency pitch. The award reflects the shared visions of both Simplilearn and Bluebot on the common goal of creating impactful and unique digital experiences for both Indian and global audiences.

Bluebot will be responsible for creating disruptive work to build the brand across multiple channels and consumer touch points. It will also be responsible for striking the right balance between a data-driven approach and creative conceptualization.

Mark Moran, chief operating officer, Simplilearn, said, “We needed an agency that would render our future growth plans into reality, and Bluebot fits the role perfectly. We are pleased with the team’s solution-oriented approach, well suited to our vision. We look forward to building a mutually beneficial partnership and hope that Bluebot will make substantial contributions to our journey in creating a difference in the lives of many.”

Also speaking on the association, Carl Savio, chief creative officer and founder, Bluebot Digital, said, “The ed-tech category is growing rapidly in scale, and the current pandemic has only amplified the need for upskilling towards digital skill-sets. We’re looking forward to strengthening Simplilearn’s brand presence in India and firmly establish its position as the world leader in upskilling.”

Bluebot Digital is a data solutions company catering to some of the world’s leading brands, who trust it to use comprehensive systems and procedures to protect data and systems, ensuring security, availability, and confidentiality. It has been recognized by some of the prestigious industry giants such as Citi Bank Accelerator, MasterCard Accelerator, and the Red Herring Europe Top 100.

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