Bodhisatwa Dasgupta has announced the launch of his new venture called The Voice Company, which will essentially 'tell the stories that have not been told before'. "I'm excited about it, but obviously, incredibly nervous too," comes his initial response.
Dasgupta entered advertising with Ogilvy and Mather as a copy supervisor back in 2007.
In the year 2012, Dasgupta initiated the Longhand contest which kick-started on Facebook and was open to all writers. Anybody interested in long-copy ads could be a part of the contest and share their ads. The initiative primarily remained an online gig, before evolving into a website.
The former creative head of Happy mcgarrybowen also ran a platform called The Vomit, a platform for everybody with an opinion, as he describes it.
Thoughts behind creating The Voice Company:
Throwing light on the birth of his brainchild, he shares, “If there's one thing that unites every single person, it's this - everyone has a story they want to tell. It could be a large corporate, a small startup, an emerging musician, a poet, a writer, a specially abled person, a child. The Voice Company is in the business of telling stories, the medium could really be anything. It could be an ad campaign, a film, signages, books, events for emerging artists."
The 30-something entrepreneur who has nearly 20 years of experience in the ad biz elaborates, “The Voice Company has launched with two verticals - Voice Comm (which is largely communications for brands) and Voice Love (which creates innovative products around children, specially-abled people and the transgender community). We've just taken a project live for Junoon, an NGO in Mumbai that educates street children. We're creating a picture dictionary for them.”
Since The Voice Company is not your traditional agency, it doesn't function like a traditional agency would, avers Dasgupta.
"So, we're completely free to partner and collaborate with whoever we want - from production houses, to agencies, to designers and product developers. At the end of the day, we'd like to get more stories out there, and we'd like to help people find their voice. And we'd like to partner with people who also want the same thing," is what Dasgupta thinks makes TVC different from a conventional advertising agency.
The Gurugram based company has already shaken hands with goStops, a co-living hostel chain and a Lucknow-based roasted super snacks brand Keeros.
Bodhi is developing goStops' content strategy and guiding the chain's newly set up marketing team as a creative director, shares Pallavi Agarwal, co-founder and CEO, goStops. The chain is looking forward to making themselves heard with The Voice Company.
“We are in the process of building our marketing team and having Bodhi with us is great. Besides his extensive experience across categories, he understands the millennials, the language they use and their aspirations. This will help us in communicating with them effectively,” she says.