afaqs! news bureau

BookMyShow launches its new campaign #GoCelebrate with a curation of over 1500 events

The campaign will be amplified across cinemas, digital, radio and OOH media along with BookMyShow’s owned spaces across its app & website, digital, mobile marketing and social media channels.

BookMyShow announced the launch of its latest campaign #GoCelebrate, with one simple, succinct message to celebrate this holiday season in any way one chooses to. 

The entertainment platform has curated a plethora of over 1,500 events across formats including parties, music, comedy, activities and much more across multiple cities that consumers can choose from, this Christmas and New Year’s Eve.

Ranging from quiet camping experiences to festive Christmassy feels-filled get-togethers, from raging high-energy, electric music at NYE parties to adventure-driven activities, #ItAllStartsHere under BookMyShow’s red and white roof! 

The campaign released as a video film, begins with a young employee at her office, going about her day as per usual, surrounded by her colleagues glued to their laptops, getting up to bid a tired farewell to 2022. She then instantly gets teleported through the universe of BookMyShow to a whole new world of the holiday spirit and is thrilled to discover innumerable unique and diverse experiences to #GoCelebrate with her family, friends, by herself – in any and every way she chooses with a fitting experience for each scenario, courstesy BookMyShow. Wrapping up her year in style, she travels from one entertainment universe to the next, each being a completely different experience and vibe, creating unforgettable memories. Beautifully weaving in over 1500 choices that consumers have across nine categories including parties, nature trails, amusement parks, live performances and unique experiences, the film goes on to show how Indian entertainment enthusiasts can enjoy seamless, hassle-free experiences on BookMyShow as also avail the best offers and discounts. 

Conceptualised and executed by BookMyShow, the visually rich and language-agnostic, 360° video campaign led by digital and supported by social, cinema, radio and OOH platforms, has been brought to life by Doozyarc Works. To amplify the campaign further, BookMyShow has brought Big Bang Social onboard to work as their influencer and content partner.  

Commenting on the campaign, Dolly Davda, head - marketing, BookMyShow, said, “On both personal and business fronts, we have all seen dark days turn to light and with the onset of the holiday season leading up to New Year’s Eve, we couldn’t think of a better message to everyone from BookMyShow – to just #GoCelebrate! So this year-end, we bring to you the world of entertainment like never-seen-before with a myriad range of experiences to choose from. Find something that fits your vibe and ring in New Year 2023 with your loved ones in any way that you want to with BookMyShow. From a wide range of NYE parties to nature trails, live performances and unique experiences beyond that, the #GoCelebrate campaign reinforces our resolution to entertain our consumers, presenting more reasons and ways to celebrate as we step into the New Year.”

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