afaqs! news bureau

Boult Audio onboards actor Saif Ali Khan & Indian cricketer Suryakumar Yadav as brand ambassadors

The brand believes that this association will do a fabulous job of appealing to the youth and encouraging them to go for quality and comfort.

High-end homegrown consumer electronics player, Boult Audio, has roped in actor Saif Ali Khan and Indian cricketer Suryakumar Yadav as its new brand ambassadors. Boult Audio has always been creating a buzz in the market and among its consumers, and this time is no different. A beloved actor and musician that he is, Saif is what style, talent, and character are all about. Foraying into various mediums of entertainment and enthralling us with the versatile roles and performances he’s delivered over decades, Saif’s personality and panache, and versatility perfectly blend with the brand ethos of Boult Audio. The brand believes that this association will do a fabulous job of appealing to the youth and encouraging them to go for quality and comfort, all at a cost that’s pocket-friendly. Not just this, it will also help Boult Audio expand and reach out to a broader audience.

Suryakumar Yadav, popularly known as Sky, is currently hailed as the best T20 batter in the world for his phenomenal run with many match-winning performances. His recent form and electrifying batting style have made him a fan favorite and an opponent’s worst fear. Surya Kumar is the highest run-getter in T20Is this year and is currently ranked 2nd in the ICC T20I rankings. Exactly how Boult Audio has been skyrocketing with record-breaking performance and its impressive portfolio that has become a favorite amongst its fast-growing audience.

Commenting on this fresh set of collaborations, Varun Gupta, co-founder & CEO, of Boult Audio says: “Wireless earphones, which Boult Audio is primarily known for, sum up the zeitgeist of our youth. And with Saif Ali Khan and Suryakumar Yadav as the perfect fit for our brand, we believe this will only strengthen our connection with our audience, attract newer ones, and drive them towards a superior experience with our product portfolio that’s been specially developed to fit into the consumers’ life. We also believe this will help us expand our horizons and reach out to a much broader audience. We are glad that Saif has agreed to become our brand ambassador since we cannot think of a better person to represent Boult Audio to our target audience and prospective consumers. Here’s to many years of a fabulous association.”

Saif Ali Khan too is excited about this brand-new association. “Boult Audio is a brand I am elated to endorse because it is a brand that I’m personally fond of. I, being a musician myself, understand how important minute details are for a great hearing experience. This aligns me perfectly with Boult Audio as the brand aces it when it comes to these details. I see a bright future for this young company and I am so pleased to be a part of this journey..”

Suryakumar Yadav, said, “I am thrilled to be associated with Boult Audio for their exciting catalog. I have always enjoyed listening to music, which helps me unwind. With Boult Audio, I now have a partner which will keep me in good spirits during tours and matches.”

Gupta further elaborated how observing and studying the youth, their behavioral patterns, and aspirations have given Boult Audio a lot of clarity on what they seek and want. Since Boult Audio makes it a point to incorporate the learnings from such studies during the product development process, they have been able to become the highly preferred TWS partner for their primary audience. He also assured us that this focus on the consumer is here to stay.

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