Britannia Bourbon Biscuit gets a frozen twist with new NIC Ice Cream collaboration

Britannia Industries and NIC Ice Creams are giving fans of the iconic Britannia Bourbon biscuit a reason to celebrate. Introducing the NIC Bourbon Ice Cream—a delightful new way to savor the chocolatey flavor you’ve always loved. This indulgent treat combines NIC’s rich, creamy chocolate ice cream with the beloved chocolatey crumbs of Britannia Bourbon biscuits, offering a cool, delicious twist to a classic favorite.

Britannia Bourbon has long been cherished for its distinctive flavor, and this partnership with NIC Ice Creams marks an exciting new chapter in its journey to bring the beloved taste to fans in diverse formats. Following the successful launch of the Britannia Winkin’ Cow Bourbon Shake in 2024, the NIC Bourbon Ice Cream is the next step in immortalizing the Bourbon experience for consumers to enjoy.  Bourbon lovers can today enjoy more than 28,000 formats and recipes of Britannia Bourbon at BourbonIt.in.

The new campaign conceptualised by The Womb, set inside a global diplomatic arena, uses a playful scenario to highlight the dilemma between choosing a chocolate biscuit or chocolate ice cream, until NIC Bourbon Ice Cream offers the perfect solution: Love both? Then have both. Through the humorous film featuring an Indian ambassador caught between tempting offers, the campaign celebrates the joy of having both favorites in one delicious bite.

Siddharth Gupta, general manager - marketing, Britannia Industries, said, “Britannia Bourbon has always held a special place in the hearts of our consumers, and we’re excited to offer them yet another way to enjoy this iconic flavor. NIC Bourbon Ice Cream is our way of celebrating the love that Bourbon fans have shared with us over the years, and we’re thrilled to bring this beloved biscuit into a new, delicious format. We’re proud to partner with NIC Ice Creams to create this delightful, indulgent treat.”

Raj Bhandari (director, Walko Food Company) said, “NIC has always been committed to delighting our customers with premium ice creams, inspired by a world of flavors — from fresh fruits and rich chocolate to globally inspired creations and timeless Indian dessert classics. We felt Britannia Bourbon & NIC fans deserve a treat, which led to the genesis of this limited-edition flavour in a special collaboration with Britannia Bourbon - delicious Britannia Bourbon chunks in rich chocolate ice cream - A must-have if you love Britannia Bourbon and you love NIC ice creams!

Suyash Khabya CCO, The Womb said, ''Britannia Bourbon is the OG chocolate biscuit. Everything we do on the brand has to land the product truth of 'chocolate chocolate chocolate'. And now we have one more chocolate - NIC Chocolate ice cream...whatte fun! Continuing with the earlier brand set-up, we've woven an interesting story of how the world's comes together when something so chocolatey is launched. The world needs more chocolate than animosity. A very simple idea with a context makes it an interesting watch.”

NIC Bourbon Ice Cream is now available pan-India in 100+ cities on Swiggy & Zomato, in select cities on Blinkit, Instamart & Zepto, and you can also find it at a NIC Ice Cream Parlour near you. Whether you’re a long-time Britannia Bourbon fan or simply looking for a delicious way to indulge, this new offering is sure to become your go-to indulgence.