Budweiser, the official global beer sponsor of the FIFA Club World Cup 2025, has launched its global platform, ‘Celebration in the Making’, in India. The campaign includes fan experiences, cultural collaborations, and limited-edition merchandise, aimed at engaging Indian football fans.
This campaign continues Budweiser’s focus on fan engagement, following earlier efforts like “The Night is Yours to Take” and BUDX NBA House. Budweiser India now targets football fans with initiatives designed to support local communities during the tournament.
“Budweiser has been celebrating football and its passionate fans for nearly four decades,” said Vineet Sharma, vice president– marketing and trade marketing, AB InBev India. “As football fever rises across India, our campaign honors the unmatched energy, emotion, and loyalty of Indian fans. Whether it’s a high-stakes match screening, repping your jersey, or watching a thunderous goal unfold—Budweiser is here to make sure every moment feels like an epic celebration in the making.”
The campaign is launched in India with a range of football-focused activities. In West Bengal and Maharashtra, the brand is releasing limited-edition Budweiser Premium and Magnum bottles and cans designed for the FIFA Club World Cup. It has also partnered with Indian streetwear label Bluorng to create an exclusive fan jersey. Additionally, Budweiser has launched a football podcast hosted by rapper Shah Rule, featuring Indian athletes and artists. The brand will also organise Fan Parks in key cities to screen matches and engage local football fans.
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