Burger King India partners with ZEE5’s Detective Sherdil for a limited-time combo

BURGER KING, a quick service restaurant, has partnered with ZEE5 to celebrate the launch of its latest release, Detective Sherdil. Directed by Ravi Chhabriya, the film stars Diljit Dosanjh as a detective handling unusual cases with comedic twists. It features Boman Irani, Diana Penty, Chunky Panday, Banita Sandhu, and others. The project combines elements of food and entertainment, aligning with the film’s light-hearted theme. Produced by AAZ Films and Offside Entertainment, and presented by Maurya Entertainment Production, Detective Sherdil premieres on ZEE5 on June 20, 2025.

As part of the association, BURGER KING India has launched a limited-period ‘Detective Sherdil Combo’ inspired by Diljit Dosanjh’s character. The combo includes a Veg or Chicken Whopper Jr. with Cheese, Saucy FrieBURGER KING® India Delivers a Whopper of a Collab with ZEE5’s Detective Sherdil starring Diljit Dosanjhs, and a Chocolate Thick Shake, priced at Rs. 299. It is available for a limited time at all BURGER KING outlets. The brand aims to connect with Gen Z consumers through this offering.

Burger King is launching a social media campaign alongside the combo offer to engage fans and movie audiences. As part of a user-generated content (UGC) challenge, participants can create memes using stills from Detective Sherdil featuring the cast. The campaign encourages interaction ahead of the film’s release, with prizes for selected entries.

Kapil Grover, CMO, BURGER KING India, shared, "At BURGER KING, we're always looking for new ways to create memorable experiences that resonate with our guests. Our collaboration with ZEE5 for Detective Sherdil allows us to blend cinema and food culture in a way that excites our Gen Z and millennial audience. The exclusive ‘Detective Sherdil Combo’ reflects the charm and intrigue of the film while delivering the indulgent taste we’re known for."

Kartik Mahadev, chief marketing officer, ZEE Entertainment Enterprises, shared, “At ZEE5, we believe great stories deserve to be experienced beyond the screen. Our partnership with BURGER KING for Detective Sherdil is a fun, flavourful extension of the film’s quirky, entertaining spirit. Collaborations like these help us connect with audiences in fresh, unexpected ways and turn every new release into a shared cultural moment. We look forward to serving fans a generous dose of entertainment, both on and off the screen.”

The collaboration is now live, allowing customers across India to try the Detective Sherdil-themed combo at BURGER KING.