Cannes Lions 2025: Three golds for FCB India on day four

From the high of a Grand Prix, FCB India’s Lucky Yatra now enjoys the distinction of winning three Gold Lions on day four of the Cannes Lions International Festival of Creativity. With a Bronze each for Ogilvy and Leo, India’s total now stands at 31 Lions, comfortably surpassing the 14 awards the country had collected by the same point last year.

The three Golds for Lucky Yatra — a campaign for Indian Railways that incentivises the purchase of train tickets — came in the categories of Creative Business Transformation, Brand Experience and Activation, and Creative Commerce.

"Winning 10 Lions at Cannes – including a Grand Prix, multiple Golds, Silvers and Bronzes – is a proud moment for all of us at FCB India. What makes it truly special is the diversity of work, across categories, platforms, and client businesses. It’s a reflection of the culture of creativity we’re building—where strategic clarity meets bold storytelling. This isn’t just about awards. It’s about the consistency of thinking and the collaborative spirit that drives us forward," said Dheeraj Sinha, Group CEO, FCB India & South Asia

Ogilvy earned a Bronze in the Brand Experience and Activation category for its Eye Test Menu, a campaign encouraging India’s truck drivers to have their eyesight checked, as many suffer from undiagnosed vision problems.

The campaign featured a specially designed food menu that resembled the white letter boards commonly found in eye clinics, with dish names replacing the letters in varying sizes. If truckers were unable to read the names of the dishes, Titan arranged for optometrists to be present on site to conduct a comprehensive eye examination.

Leo also won a Bronze in the same category for ACKO Tailor Test, a measurement tool for tailors. If a customer’s waist or hip size exceeded a certain threshold, the tailor would advise them to undergo a heart health check-up.

With a few more stops to go, India’s Cannes tally could either coast or accelerate, it is a waiting game from here.