afaqs! news bureau

Captain Steel partners with L&K Saatchi & Saatchi for creative and digital media mandate

The account will be serviced from the agency’s Kolkata office.

L&K Saatchi & Saatchi has won the media mandate for Captain Steel India Ltd, a leading TMT  bar producer. The account will be serviced from the agency’s Kolkata office. 

This collaboration marks a significant step forward in Captain Steel's mission to enhance its  brand presence and expand its reach across the country. As part of this partnership, the  agency will be responsible for managing Captain Steel's mainline and digital creatives, as well  as its digital media solutions. This holistic approach aims to leverage the agency's expertise to  develop captivating narratives that resonate with the target audience and drive brand  recognition. 

Rohit Malkani, Jt national creative director, L&K Saatchi & Saatchi said, "When one of the  fastest growing TMT bar manufacturers was looking out for an agency to partner them to  create a national footprint, it was an opportunity we couldn’t wait to sink our teeth into.  Captain Steel is one of the most visible brands in the East with a legendary brand ambassador  and huge ambitions. We are delighted to win this opportunity to get them to where they want  to be.” 

Avinash Agarwalla, director, Captain Steel expressed, “Captain Steel is a brand that has  carved its niche in Eastern India, Assam, Tripura. Our focus is to strengthen and expand our  footprints across India. We wanted an agency partner that provides strategic thinking  combined with creative solutions to augment the brand value and volume. With L&K Saatchi  & Saatchi onboard, we are looking to create a difference in this highly cluttered marketplace.” 

Hindol Purkayastha, executive vice president and business head (North & East), L&K Saatchi  & Saatchi added, “Captain Steel has been at the forefront in the TMT segment and their  presence through distribution and marketing is truly enviable. We are indeed delighted to  have the opportunity to partner the brand’s ambitious growth trajectory. L&K Saatchi &  Saatchi Kolkata has been strengthening its presence last few years and is truly invigorated to  be able to add value to Captain Steel. What is most rewarding is the digital journey that will  focus on key influencers and consumers alike. The brand is clear on taking significant strides  in the market, and that is an exciting challenge for us.” 

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