CashKaro’s ‘GoatSwami’ ad skewers coin rewards on debate show

CashKaro has released a new ad film as part of its ongoing #CoinsVSCashback campaign. Titled “GoatSwami”, the spoof takes inspiration from Indian primetime debate shows and features a chaotic newsroom setting with loud anchors and constant interruptions. The film mocks the noise of TV debates while promoting CashKaro’s real cashback offering over coin-based reward systems.

The new ad features a goat on a debate show claiming to offer the best cashback. A news anchor challenges him to prove the value of his coins. Unable to show any real benefit, the goat admits that coins from popular shopping apps don’t provide actual cashback. The anchor concludes that only cashback transferred directly to a bank account has real value, highlighting CashKaro as the better option.

The ad wraps with CashKaro’s now-signature appeal to the online shoppers, “Direct Online Shopping ki Aadat Badlo, Pehle CashKaro, Phir ShopKaro”.

GoatSwami is the latest ad in CashKaro’s #CoinsVSCashback campaign, which critiques coin-based reward systems for offering low real value. Earlier ads in the series include a Ghibli-style film, a Latent-inspired concept, the Goat series, and a Roadies-style spoof called GOATies.

These ad films highlight how coin-based reward systems often mislead users with offers that expire, have conditions, or lack real value. In contrast, CashKaro offers direct cashback that can be transferred to users' bank accounts.

Swati Bhargava, co-founder of CashKaro and EarnKaro, said, “The best way to connect with Indian audiences today is through formats they love, whether that’s anime-inspired storytelling or loud, dramatic news debates. GoatSwami leans into the high-energy world of modern media to make a clear point: coins that don’t convert to cash are just distractions. At CashKaro, we’re focused on giving users real savings, cashback that actually goes into your bank account.”

Ishan Agarwal, director– brand and creatives, CashKaro, added, “We wanted to push the satire even further with GoatSwami. The format of heated TV debates is familiar, funny, and highly engaging, making it the perfect setting to challenge fake coin rewards head-on. This ad is outrageous by design, but its message is serious. Coins sound big in numbers, but they deliver little in value. Cashback, on the other hand, is direct, real, and empowering.”

Conceptualised and produced in-house by CashKaro’s brand and creative team, “GoatSwami” continues the campaign’s focus on challenging coin-based reward systems through relatable and satirical content.