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Chimp&z Inc wins digital marketing mandate for Astral

The agency collaborates with Astral Pipes, Astral Foundation, and Astral Adhesives to enhance brand awareness on digital.

Chimp&z Inc, the digital advertising agency from the house of Merge Infinity was awarded the digital mandate for Astral Pipes, Astral Foundation, and Astral Adhesives. As per the mandate, the agency will be responsible for Social Media Management, SEO, Paid Media & Website Maintenance for Astral Pipes and Astral Foundation; and Website Maintenance for Astral Adhesives. The accounts will be managed by the agency's Mumbai office.

The Astral (formerly known as Astral Poly Technik Limited) has expanded its portfolio by diversifying into the piping, adhesive, and water tanks segment. Chimp&z Inc aims at claiming a spot for all the three Astral entities in the digital world, by emphasizing unique touch-points and employing innovative digital tools.

Commenting on the new partnership, Kairav Engineer, vice president - business development, Astral said, "Astral enjoys a great deal of trust and sizable equity in the Indian market. Always a step ahead with innovative products and smart solutions, Astral brands have been trailblazers in their respective industries. Our aim now is to amplify our digital communication with social media strategizing, video marketing, influencer marketing, and all the other upgraded digital tools. We look forward to enhancing Astral’s digital presence through this partnership."

"We are thrilled to be associating with a group of brands that strive to set benchmarks with all their initiatives – the Astral Chimp&z Inc's integrated approach on the digital front clubbed with the brand's efforts to serve consumers to the best of their abilities can be the inception of a strong alliance that delivers some remarkable work overtime,” said Ashish Duggal, vice president - growth & operations, Chimp&z Inc.