Country Delight upholds milk purity promise in new ad

Country Delight’s latest TVC featuring star Madhuri Dixit positions it as an honest milk brand. The direct-to-home player has chosen to educate consumers about what makes its milk “100 per cent natural.”

The TVC highlights the process of production and delivery of milk, straight from farm to homes.

It also drives the attention towards the brand’s complimentary ‘DRDO-approved’ milk testing kit available with the first order. The ad’s purity narrative comes at a time when questions have been raised about the quality of key consumer products like branded honey.

The ad shows how Country Delight’s milk is collected from local farmers, run through quality tests and delivered within 36 hours of milking.

Chakradhar Gade, co-founder of Country Delight, shared his thoughts on the campaign, saying “The inception of Country Delight was this consumer obsession where we wanted to provide our customers with 100 per cent fresh cow and buffalo milk, which gives the true benefits for which milk has been known for generations.”

Country Delight promises 100 per cent contact-less delivery of cow and buffalo milk apart from other food essentials like ghee, paneer, curd, bread and eggs ordered through its mobile app. It allows both subscription and order-as-you-go modes of purchase.