afaqs! news bureau
Advertising

Courtyard By Marriott - Gurugram Downtown awards its Creative & Social Media Marketing mandate to Brand Catapult

The agency will also be involved in digital innovations, brand building, and online advertising to engage with the consumers.

Following a multi agency pitch, Brand Catapult won the mandate and will be responsible for carving a social media roadmap for the brand across creative, media and ORM-led services; with operations managed from it's Delhi office.

Brand Catapult will be responsible for doing a digital strategy rehaul of the brand, along with its strategic positioning in the NCR market.

The agency will also be involved in digital innovations, brand building, and online advertising to engage with the consumers.

Sharing her views on the appointment of the new agency, Chitrangada Gupta, assistant marketing manager, Courtyard By Marriott Gurugram Downtown, said – “ There was a gap in the way our hotel functioned and how it was portrayed on Social Media. When Mr. Sachdeva and I were looking for a social media agency the only thing that we were looking for, was an agency that would bridge that gap and could understand the brand.

An agency that could help us position the brand in the market. Right from the way Brand Catapult presented themselves to the way they presented their organisation and the work that they do, everything was very professional. I think it’s safe to say that we’ve found our perfect match!”

Commenting on the win, Dhruv Goel, founder – Brand Catapult said, “We are ecstatic to join hands with an esteemed brand like Courtyard By Marriott. We’re excited about being given the opportunity to play beyond creative boundaries set forth in the hospitality industry, especially in such unprecedented times when marketing needs more than just the basics!”