CreativeLand Asia has had the digital mandate for the brand for several months.
Renowned brand in the QSR chain, Pizza Hut has appointed a new creative agency on the board. The mandate has been given to Creativeland Asia, earlier Ogilvy & Mather India was handling the account since 2013.
Yashodhara Lal, marketing director, Pizza Hut confirmed the development, says, "We believe it is important that the brand continuously reinvents itself to deepen its connection with the youth of the country. For this, it is important for us to create breakthrough exciting campaigns and content that connect with millienials and gen-z, across mainline and especially digital media. Pizza Hut is a much loved brand, and we would like to be at the forefront of generating excitement and celebrating the passion for pizzas– a passion that we share with our target audience.
"CreativeLand Asia has had the digital mandate for the brand for several months; and we believe through the new Pizza Hut brand studio model, and with their focus on innovative ideas, digital content, passion for the category and understanding of the brand’s DNA, they are the right creative partners for us. We look forward working with the CLA team to bringing more and more surprising, fun and innovative ideas to life in the coming months", she adds.
Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia says,“At CLA, we have always believed in taking an integrated view of the brand and are thrilled that Pizza Hut have entrusted us with the brand's overall creative mandate. We have mutually decided to set up a full-fledged brand studio for Pizza Hut within CLA where a set of teams across creative craft, technology, digital media and content production will collaborate with the brand team to co-create cut-through and compelling work that has a demonstrable strong impact on the business. We look forward to creating magic in 2020 and beyond".