afaqs! news bureau

Crocs launches the Splash Your Style campaign featuring its Classic Clogs and Jibbitz collection

The collection is promoted through a dance performance by Quickstyle, Shantanu Maheshwari, Ruhee Dosani, Sheetal Perry, and Aakash Thapa.

As India embraces the anticipated monsoon season, Crocs, the global footwear icon known for its comfort and style, unveils its new campaign, ‘Splash Your Style’. This celebration of unfiltered self-expression targets Gen Z with a blend of music and dance, inspiring them to revel in the rainy season with their distinctive styles.

Teaming up with dance stalwarts Quickstyle, along with influencers Shantanu Maheshwari, Ruhee Dosani, Sheetal Perry, and Aakash Thapa, Crocs aims at embodying unfiltered self-expression through unique dance styles.

Conceptualised and produced by Kulfi Collective, the campaign film vividly portrays each artist dancing their way through the monsoon in their distinct styles. The film opens with a spontaneous rain shower, sparking delight and dance across the cityscape. Each dancer, wearing colourful Crocs with personalised Jibbitz charms, uniquely expresses the joy of the Indian monsoon—through playful puddle jumps, romantic bus stop duets, or energetic café performances.

Accompanied by a special rendition of ‘Barso’ by Ritviz, their movements evoke joy, optimism, and spontaneity. Through the 'Splash Your Style' campaign, Crocs emerges as the ultimate accessory for monsoon fashion, fostering authenticity, engagement, and effortless style against the backdrop of a rainy-day.

Commenting on the new campaign, Yann Le Bozec – Crocs EMEA/LATAM/INDIA & Hey Dude international marketing vice president said, “Monsoon season is a unique cultural moment, filled with significance, that deeply connects with our audience. Our new campaign is crafted to honour this lively season and perfectly aligns with our brand's vision of promoting genuine self-expression and comfort. Through music and dance, and by partnering with popular local figures, we're engaging with Gen Z in a way that is authentic, engaging, and reflective of their dynamic spirit. This campaign highlights our commitment to creating meaningful connections and celebrating individuality through every splash.”

Mitali Sharma, VP Production at Kulfi Collective, shares her enthusiasm for the campaign, "With ‘Splash Your Style,’ we wanted to capture the spirit of the monsoon season and the individuality that Crocs celebrates. By blending dynamic dance sequences with the unmistakable joy of rain, we've created a campaign that not only highlights the versatility and fun of Crocs but also resonates deeply with their young audiences across India. This film is a testament to the power of music, movement, and unfiltered self-expression. At Kulfi Collective, we pride ourselves on creating culture-shaping content, and with this campaign, we're redefining how brands can connect with their audience through authentic, vibrant storytelling."

Having gone live on June 20, 2024, the Crocs ‘Splash Your Style’ monsoon campaign has been brought to life via an integrated campaign across social, digital, retail and e-commerce channels.

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