afaqs! news bureau

DBS Bank India (DBIL) award their social media marketing mandate to HOWL

The agency will be responsible for curating and managing social and content marketing across the online space.

DBS Bank India has awarded HOWL - the incumbent Digital Marketing Agency, the mandate to build and execute their social media strategy. DBS Bank India is a locally incorporated subsidiary of DBS, a leading financial services group in Asia. Under the mandate, HOWL will be responsible for building the Social Media Assets of DBS Bank India’s corporate brand.

Nabeel Merchant, co-founder and CEO, HOWL said, “The way we consume content in the online and mobile space has dramatically changed. New age content must consist of the following attributes - content needs to be co-created, must be dynamic in nature, must tell a story and inspire UGC. A combination of these attributes is key to a successful outreach strategy. DBS has always been ahead of the curve when it comes to innovations in the banking space. We are ecstatic to partner with the bank and aspire to create exciting trends through our overall Social Content Strategy for DBS Bank India’s corporate brand.”

HOWL, is currently headquartered in Mumbai and manages the digital mandates for clients such as Zee Live, HRX, Bioderma, Baggit, PSI India, GIPL group and Clinivantage to name a few.

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