DDB Mudra Group wins Raymond’s creative mandate

DDB Mudra Group has won the creative mandate for the textile retailer Raymond and Ethnix by Raymond. 

The win came on the heels of a competitive multi-agency pitch.

Announcing the win on LinkedIn, the agency wrote, “The Raymond Group is a household name in the textile and apparel industry. And we're proud to announce that we've won the creative AOR mandate for the flagship Raymond brand and Ethnix by Raymond.”

Incorporated in 1925, Raymond has moved from being an Indian textile major to a global conglomerate. In addition to fabrics, the group today comprises diverse businesses including branded apparel, denim, cosmetics & toiletries in national and international markets.